2022.12.14 – Getting Started with a Genealogy Business

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Getting Started with a Genealogy Business
By Jason Kenner
2022.12.14

Are you interested in pursuing a career in genealogy? Do you have a passion for helping others learn about their family history? If so, starting your own genealogy business may be the perfect option for you!

This blog post provides an overview of what you need to do to get started. We’ll also share some tips on how to build a successful business in this growing industry. So if you’re ready to take the plunge, read on!

Find a genealogy niche market that you can focus on

Genealogy is a fascinating and rewarding field that can offer tremendous insights into the origins of our families. And with so many potential niches out there, there’s something for everyone when it comes to exploring the past. For example, those interested in uncovering long-forgotten secrets might consider focusing on researching unmarked graves or discovering unknown historical figures. Those with an eye for detail may want to look into research on specific ancestral locations or lineages, using documents such as probate records, birth certificates, and marriage licenses.

You can also become a genealogist who specializes in creating detailed family tree charts and reports for clients. Whether you choose to research military history or delve into the forgotten roots of ancient civilizations, genealogy research is an opportunity that offers a world of discovery.

Craft a business plan

Creating an effective business plan can be an incredibly rewarding endeavor for any aspiring entrepreneur. A business plan outlines your goals and objectives, as well as how you intend to achieve them, making it an essential tool for entrepreneurs who want to realize their vision. Every successful business plan should include thorough research into the industry at hand, a precise agenda with measurable milestones, a clear financial strategy that considers cash flow and profits, and detailed plans on how the company will grow. Moreover, it should also provide realistic approaches to issues like marketing, customer satisfaction, product development, and pricing models.

With some dedication and hard work, creating a robust business plan is achievable, and it will become a crucial part of ensuring the success of your venture. Once you have articulated your ideas in a business plan format, you will be ready to move on to building the foundations of your future success. Setting clear goals and forming a solid plan to make them happen is an essential prerequisite for achieving success in any endeavor.

Tackle the legal aspects

Before you get too far ahead of yourself, there are certain legal processes that need to be followed in order to operate a successful business. It is important to research the necessary licenses and permits required by your state and local government in order to legally operate your genealogy business.

Additionally, if you wish to reduce your personal liability while having the benefits of pass-through taxation, you may consider filing for an LLC (limited liability company) designation. This type of business designation offers owners protection from legal action in some cases, as well as the option to pay taxes through individual tax returns instead of filing a separate corporate return. An online formation service can guide you through the process of setting up an LLC so that everything is properly taken care of before starting up your business.

Marketing your business on and offline

Marketing your services both online and offline is a great way to gain more clients and increase your visibility in the marketplace. When done correctly, combining internet advertising with traditional print media can help maximize your exposure, reach more potential customers, and ultimately boost your ROI. Online strategies might include SEO-rich content and directory submissions, while offline tactics could involve participating in local meetings and conferences, exhibiting at relevant trade shows, leveraging word-of-mouth referrals, contacting newspapers or radio stations for press coverage, or even producing special reports or newsletters focused on genealogy subjects. With some creativity, the possibilities are virtually endless.

Now that you know the basics, it’s time to get started on your genealogy business. Remember to take things one step at a time and to focus on your goals. Stay organized and keep track of your progress so you can continue to grow your business. With a little hard work and dedication, you can make your genealogy business thrive.

Jason Kenner
jason@onparparent.com

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